Petronas has launched its CNY festive commercial with this year’s title being ‘Coming Home‘. Shot in Malaysia, England, Belgium, China and India; it tells the tale of six individuals who have come far in life but are still true to their roots.
“For centuries, mankind have migrated from one place to another, in hopes of finding better opportunities. But no matter where they are, or how far they have come in life, they will always come home. This Chinese New Year, let’s celebrate the virtues that bind us all together — the spirit of resilience, determination and adaptability in turning challenges into opportunities and seeing the positive in the negative.“
Among others, the stories revolve around a dentist in India celebrating the new year with his family in his home country via Skype, and a young woman forced to celebrate the festival while working two jobs to make ends meet in London.
The story of the young Chinese girl in London celebrates the Lunar New Year with the customers she serves, is arguably the most heart warming of the bunch! The feeling of ‘coming home’ to your loved ones on special occasions is like no other, as many who will be battling the horrific traffic to reach their respective destinations this upcoming holiday weekend can attest to. In that regard, ‘Coming Home’ encapsulates the very core of any holiday season which is the simple warmth of home.
Let me know what do you think of the commercial?
This Petronas commercial was actually being released during their launch event held in KLCC just few days ago.
Petronas Group Senior General Manager Corporate Affairs Division, Datuk Mohammad Medan Abdullah said this year’s commercial would bring a breath of fresh air into Petronas’ approach to the festive campaign.
“We have moved away from the narrative approach that we had adopted in our past commercials and this time, we want viewers to understand the underlying messages through visual poetry. TVC also incorporates the spirit of perseverance, adaptability and determination captured in each of the stories. This energy is something that should inspire us all as we navigate through life.“
In line with its TVC, a photography contest themed ‘Reimagining Energy’, in collaboration with Leica Camera AG is also ongoing. Contestants have the chance to win exciting cash prizes and have their photographs exhibited at Galeri Petronas in KLCC. All YOU have to do is to submit snapshots of Chinese New Year celebrations that best portray the spirit of ‘Reimagining Energy’.
For more info, check out the photography contest page on Facebook HERE
I’d like to end this post with a pleasant CNY holiday wish to all my readers, especially those ‘silent’ ones who doesn’t comment or anything but I still see you visiting my site even though it’s not being updated frequently haha.
Happy Chinese New Year & have a great holiday everyone!
Gong Hei Fatt Choi, Ang Pao Kia Lai! :p