Hey everyone, how was your Chinese New Year celebration?
Not sure if you’ve read my past post regarding Petronas CNY event? I did mention that in line with its TVC as shown below, a photography contest themed ‘Reimagining Energy’, in collaboration with Leica Camera AG is also ongoing.
Here’s 4 extended version of the Chinese New Year TVC showcasing the casts from different countries coming home for CNY:
India
England
China
Malaysia
Back to the contest… Contestants have the chance to win exciting cash prizes and have their photographs exhibited at Galeri Petronas in KLCC. All YOU have to do is to submit snapshots of Chinese New Year celebrations that best portray the spirit of ‘Reimagining Energy’.
The picture was actually taken during last year’s Chinese New Year, where I spotted a dragon dance troupe and I happen to have my camera with me. Took some snapshots here and there, who knew that I would be able to use one of the pictures I had taken for this Petronas CNY Photography contest? It suits the theme pretty well I’d say!
You know what this post means… Yup, new video by Petronas Motorsports is up!
I had previously updated about Ep. 1 Ben Spies & Ep. 2 Jorge Lorenzo; now it’s already on Ep. 8 which features the profile of the Petronas Syntium Moto Yamaha AHM riders!
It’s an online show showcasing the essence of the racing world & Petronas, hosted by the sassy Julie Woon. Check out some of the insights as well as getting to know the riders from Petronas Syntium Moto Yamaha AHM racing team, support Malaysian yo! Malaysia Boleh
Remember to check out PETRONAS MOTORSPORTSFacebook page to be updated with their latest campaigns & events, as well as the new videos uploaded on their YouTube channel too!
Petronas has launched its CNY festive commercial with this year’s title being ‘Coming Home‘. Shot in Malaysia, England, Belgium, China and India; it tells the tale of six individuals who have come far in life but are still true to their roots.
“For centuries, mankind have migrated from one place to another, in hopes of finding better opportunities. But no matter where they are, or how far they have come in life, they will always come home. This Chinese New Year, let’s celebrate the virtues that bind us all together — the spirit of resilience, determination and adaptability in turning challenges into opportunities and seeing the positive in the negative.“
Among others, the stories revolve around a dentist in India celebrating the new year with his family in his home country via Skype, and a young woman forced to celebrate the festival while working two jobs to make ends meet in London.
The story of the young Chinese girl in London celebrates the Lunar New Year with the customers she serves, is arguably the most heart warming of the bunch! The feeling of ‘coming home’ to your loved ones on special occasions is like no other, as many who will be battling the horrific traffic to reach their respective destinations this upcoming holiday weekend can attest to. In that regard, ‘Coming Home’ encapsulates the very core of any holiday season which is the simple warmth of home.
Let me know what do you think of the commercial?
——
This Petronas commercial was actually being released during their launch event held in KLCC just few days ago.
Petronas Group Senior General Manager Corporate Affairs Division, Datuk Mohammad Medan Abdullah said this year’s commercial would bring a breath of fresh air into Petronas’ approach to the festive campaign.
“We have moved away from the narrative approach that we had adopted in our past commercials and this time, we want viewers to understand the underlying messages through visual poetry. TVC also incorporates the spirit of perseverance, adaptability and determination captured in each of the stories. This energy is something that should inspire us all as we navigate through life.“
——
In line with its TVC, a photography contest themed ‘Reimagining Energy’, in collaboration with Leica Camera AG is also ongoing. Contestants have the chance to win exciting cash prizes and have their photographs exhibited at Galeri Petronas in KLCC. All YOU have to do is to submit snapshots of Chinese New Year celebrations that best portray the spirit of ‘Reimagining Energy’.
For more info, check out the photography contest page on Facebook HERE
——
I’d like to end this post with a pleasant CNY holiday wish to all my readers, especially those ‘silent’ ones who doesn’t comment or anything but I still see you visiting my site even though it’s not being updated frequently haha.
Happy Chinese New Year & have a great holiday everyone!
As mentioned in my previous blog post about Ben Spies and his motorsports journey, motorsports@PETRONAS program is now available on PETRONAS Motorsports YouTube channel. The first episode featured the young Yamaha Factory Racing Team rider, Ben Spies. They released episode 2 this week featuring Spanish professional MotoGP rider, also the 2010 Champion of MotoGP, Jorge Lorenzo!
Jorge Lorenzo began riding motorbikes at home at the tender age of three and within months of taking to two wheels was competing in his first minicross races. In 1995, aged eight, he won the Balearic title and followed that up the following year by taking the Island’s minicross, trial, minimoto and junior motocross titles. The precocious teenager, once again showing that age was no limit to a quick rise up the ranks of motorbike racing, made his first foray onto the world stage with Derbi at the Spanish Grand Prix in Jerez in 2002, the third round of the season. The 2008 Rookie of the Year, Jorge Lorenzo made an immediate impact on the MotoGP World Championship with a stunning first five races. The Fiat Yamaha rider took pole for his first ever premier class race –becoming the first man to do so since Max Biaggi ten years previously- and finished second on his debut in an astounding performance. He followed up the feat with pole at the next two races, becoming the first rider to go `three from three´ in his rookie season and turning both top spots into podium finishes.
A colourful character that is fond of theatrics, Lorenzo has a tendency for exuberant post-race celebrations, which make him a popular figure with the fans. Appearing as a Gladiator, as a boxer and planting ‘Lorenzoland’ flags at Grand Prix where he has conquered are all part of the show.
His nickname ‘Por Fuera’, is an allusion to a flamboyant philosophy and references his outside overtaking manoeuvre enacted on Dani Pedrosa when he claimed his first GP win in Brazil.
Wait for the third episode next week! I’m sure many of us would know or at least heard of this person who’s gonna be featuring in the next episode!
(Hint: Former Ferrari F1 Champion)
bryan lim
twenty-one . kuala lumpur . malaysia . communication & media
feel free to contact me for blog advertorials, photography + videography services, event coverage, product reviews, etc.